Chapter 10 - “The Final Rundown”

Ok, so let’s summarize everything I’ve taught you over the past 9 chapters…
To summarize everything, I want to make sure you know just how important email marketing and increasing your opt-in subscriber list is.
1.It takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
2.Opt-in subscribers are your most loyal customers. Treat them accordingly. Building a trusting relationship with your lists is the #1 thing that will help you profit from them. Remember: “Help them, and they will help you.”
3.You must have an attractive opt-in offer
a.Free Newsletter **
b.Free eBook or eCourse
c.Free article
d.Free series of reports
e.Free Download
f.Run a Contest
g.Have a “Member’s only site”
h.Run a Survey/Poll
4.Creating a Free Newsletter is the best offer and easiest way to increase your sales with opt-ins
5.Determine how to attractively and most effectively present your offer to your visitor – thus maximizing your opt-ins
a.Pop-up Ads ***
b.Increase the value of your offer
c.Sprinkle more opt-in boxes throughout your salesletter
d.Include an email signature
e.Include a “Send To a Friend” option
f.Promote your newsletter in articles, ezines, or industry directories
g.Every time you sell your product, capture your visitors’ email address
6.Write down your plan for increasing your opt-in subscribers. What strategies will you use? How will you use them?
7.Take action! Writing down your goals and plan are great, but it means absolutely nothing if you don’t put those ideas into action. Take responsibility…take action.
8.Pop-up Ads are the most powerful marketing tool for boosting opt-in subscribers. Although the other methods work, they should NOT be your primary means of capturing visitor email addresses. Pop-up ads are researched and proven to be the most effective means of grabbing opt-ins.

9.Entry Pop-ups
10.Exit Pop-ups
11.Delayed-timer pop-ups
12.Opt-In Offer Pop-ups
13.“Special Offer” Pop-ups with creative post-it-note design styles
14.Free Information Pop-ups
15.‘Run a contest’ Pop-ups
16.Survey/Polls Pop-ups
17.The concept of pop-up ads works incredibly well. It is capable of increasing opt-ins by up to 10 times!
18.Pop-up blocking software is available (free) to all Internet users. It’s now capable of stealing most all of your future opt-ins by blocking your pop-up offers…unless you’re ready to adapt.
19.Be ready to adapt to the changing Internet world. Consistently look for innovative ways to market your opt-in offer. Rely on proven concepts, but be adaptable to increased technology.

That’s the basics that you MUST do to maximize your profits through email marketing and opt-ins. Remember, write your goals down, plan action steps to achieving those goals, and then Take Action. Only then will you truly be able to accomplish what you’ve set out to do. Don’t wait for someone else to tell you to get started – be the leader of your business. If you put into action everything that you’ve absorbed from this eBook, you will see an enormous increase in your opt-ins and in turn, your sales – I guarantee you!

It’s as simple as that! And if at any time you have questions, please don’t hesitate to contact me. Best of luck!

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com